POČETKOM 20. stoljeća ženama nisu smetale dlačice na njihovim tijelima. Tad je u priču uskočila marketinška industrija, a brijanje cijelog tijela za žene je postalo normalno.
Naime, kad su u modu ušle haljine bez rukava, u reklamama se počelo poticati žene da uklone dlačice ispod pazuha. Sljedeće su se na udaru našle dlačice na nogama. Do 1950-ih brijanje je postalo norma koja se nije promijenila do danas.
“There was this time where puberty was just commencing and gifted me a full-blown pube-stache, and to be given a razor to snip it off was a dream. I was thrilled to remove my hair and have baby soft, hairless skin. I was excited to finally be "beautiful". Until this little fantasy turned into a nightmare. Wherein I found myself disgusting. And if I couldn't wax it off, I shaved it all. If I was too lazy to do it, I just wouldn't go out. Because I couldn't look like that when I was going out, could I? I associated myself with something untidy, unpleasant, and loving myself turned into this tedious task because I couldn't. Until I was spotless. I had to be spotless every day. I couldn't miss a patch. I couldn't feel like a "cactus". I couldn't have them calling me a cactus. Because that's how it should be, right? Because that's what they said, that's what they like. I now know I could. I could grow, and be just the way I am and be loved for it. I want to grow. And I want you to see. That I'm done. I'm wild and goddamn free.” ~ @eleanorysabelle by @jackiemaz94 via @hara_thelabel #januhairy #feminine #acceptyourself #feminist #challengeyourthoughts
Tek su posljednjih godina žene počele više dovoditi u pitanje očekivanja da moraju biti savršeno depilirane da bi se smatrale privlačnima. Pomogle su tome i društvene mreže, na kojima objavljuju svoje fotografije, nastojeći proširiti svijest da i nedepilirano može biti lijepo.
Prije dvije godine Laura Jackson pokrenula je "Januhairy", kampanju kojom se žene potiče da u siječnju odbace britvice i epilatore. Svake godine u siječnju društvene mreže ispune se fotkama žena koje hrabro pokazuju svoja potpuno prirodna tijela.
If culture shifted to a place where the youth could freely be themselves without fear of being ostracized, think of what that would mean for the way we view our own body image and self worth. Remember back to the time in our lives when we were sexually maturing, and imagine what it would’ve meant for us if we didn’t feel ashamed of the changes our body/self was going through, and we could be confident in the person we are becoming, without the fear of not being good enough in society’s eyes. By having a young person modify themselves to fit into a cultural standard at such a confusing time in their life, puts people into a position to be less accepting of themselves. I hope to create movement towards a new trend for the next generations, so that we won’t have any reason to feel ashamed of who we are as we mature through life. I beat myself up for not feeling good enough as a young girl(for things that shouldn’t of mattered), and I hope by spreading awareness of my own experience, I can help others prevent feeling like they have to hold themselves back from who they want to be/ who they are.💙Do what you want, and do what feels right for you. Don’t let anyone make you feel bad about who you are and the decisions you make. You are you, and being you is enough. I love you.💙#havenofear #beyou #iloveyou #namaste #gratitude #selflove #bodypositive #acceptance #weareone
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